A complex, alluring & beguiling market- Vertebrand knows the 'real' India...
like no one else does!
We understand that India is seeing a strong uptick in growth indicators, but it's a country that comes with her set of idiosyncrasies and challenges. One might even argue, that with a huge pool of intelligent, hard-working professionals, it should be a breeze to set up and create a brand, right? Brand-building in India is not just unique, but it’s also extremely complicated.
Here coffee cafés compete with beer pubs. Hair is a Rs.2500 crore business. Close to 95% output of MSME sector is used in domestic consumption. Consumer spending is expected to triple to $3.6 trillion by 2020 making it the third largest economy in the world. And women in rural India are better connected than their global counterparts in both the physical and digital sense!
For 17 years, we have been helping some of the biggest names in business address the challenges of this market. Our team of specialists will be happy to share this knowledge with you too.