Cookie Policy

Cookies and Similar Technology

Below is information about how Vertebrand Management Consulting Pvt Ltd and its affiliates (“we”) use cookies and other similar technology on this website.

By continuing to use this website you agree that we can place cookies and other similar technology on your device, including mobile device. By continuing to use your mobile device to access this website, you agree that the following information may be collected: your unique device identifier, mobile device IP address, information about your device’s operating system, mobile carrier and your location information (to the extent permissible under applicable law).

What are cookies?

Cookies are text files containing small amounts of information which are downloaded to your computer or mobile device when you visit a site and allow a site to recognize your device.

Why do we use cookies and similar technologies?

Cookies do a lot of different jobs, such as letting you navigate between pages efficiently, remembering your preferences and generally improving the user experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests.

Does Vertebrand use cookies for marketing and analytics?

Yes, we may use information collected from our cookies to identify user behaviour and to serve content and offers based on your profile, and for the other purposes described below, to the extent legally permissible in certain jurisdictions.

Some of the cookies we use don't collect information that identifies a visitor. For example –

  • Performance cookies (see below)

  • Targeting cookies (see below) where you are not a registered user

In other cases we can associate cookie information (including information from cookies placed via our advertisements on third party sites) with an identifiable individual. For example –

  • If we send you a targeted email which includes web beacons, cookies or similar technologies we will know whether you open, read, or delete the message.

  • When you click a link in a marketing e-mail you receive from Vertebrand, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our site

  • Combining and analysing personal data – As described above, we may combine data from publicly available sources, and from our different e-mail, website, and personal interactions with you (this includes information collected across our different websites such as our careers and corporate sites and information collected when you sign-up or log on to our sites or connect to our sites using your social media credentials (such as LinkedIn and Xing). We combine this data to better assess your experience with Vertebrand and to perform the other activities described throughout our privacy policy.

Do you use any cookies from third party companies?

Some cookies we use are from third party companies, such as Adobe Analytics, Google Analytics, Hubspot, Marketo Munchkin Tracking, AS Remarketing, Xing and Linkedin Analytics to provide us with web analytics and intelligence about our sites. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on and how long you are on our sites. This code is only active while you are on an Vertebrand website. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies: Adobe at Adobe Privacy Center, Google at Google Privacy & Terms, Hubspot at Hubspot Privacy Policy and Marketo at Marketo Privacy Policy, AS Remarketing at Advanced Remarketing Services, and Linkedin at Linkedin Privacy Policy and Xing at Xing Privacy Policy.

Does Vertebrand use any non-cookie tracking technologies?

We may also use web beacons (including conversion pixels) or other technologies for similar purposes as above and we may include these on our sites, in marketing e-mail messages or our newsletter, affiliated websites, to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity. The information provided below about cookies also applies to web beacons and similar technologies. Conversion pixels are small codes located on a particular web page which are triggered when someone visits a page resulting in an increase in the conversion count.

What if I don’t want cookies?

By using our site you agree that we can place cookies on your device as explained below. If you want to remove existing cookies from your device you can do this using your browser options. If you want to block future cookies being placed on your device you can change your browser settings to do this. Currently, "Do Not Track" initiatives are not recognized by our site.

Please bear in mind that deleting and blocking cookies will have an impact on your user experience as parts of the site may no longer work. Unless you have adjusted your browser settings to block cookies, our system will issue cookies as soon as you visit our site or click on a link in a targeted email that we have sent you, even if you have previously deleted our cookies.

What types of cookies are there and which ones does the site use?

A list of all the cookies used on this site by category is set out below. Within these four categories below, cookies are classified as either session or persistent cookies.

“Session” cookies are temporary and once you close the browser window, they are deleted from your device.

“Persistent” cookies remain on your device for a longer period and are used by the website to recognize your device when you return.

Vertebrand uses both session and persistent cookies.



 Strictly Necessary cookies -

 These cookies are essential in order  to enable you to move  around the  site and use its features, such as  accessing  secure areas of the site.  Without these cookies, services  you  have asked for cannot be provided.

  We categorize the following   as Strictly    Necessary   cookies:

  • Registered Visitor cookie – A unique identifier given to each registered user, used to recognize them through their visit and when they return to the site. (See also Functionality cookies below.)

 Performance cookies - These  cookies collect information  about  your visit and use of this website, for  instance which  pages you visit the  most often, and if you get error  messages from web pages. These  cookies don't collect  information that  identifies a visitor. All information  these  cookies collect is anonymous  and is only used to improve  how this  website works.

 We categorize the following as Performance  cookies:

  • Referrer URL (internal page) – Used to store the URL of the previous page visited. Allows us to track how visitors navigate throughout our site.

  • Referrer URL (external page, including if you click on links on Vertebrand social media pages) – Used to store the URL which refers a visitor to our site so we may understand which URLs are referring visitors to our site.

  • URL history – Used to store the pages visited by a user.

  • Unregistered Visitor cookie – A unique identifier given to each visitor to allow analysis on how unregistered visitors use our site.

  • Session Management cookies – These cookies allow us to follow the actions of a user on our sites during a browser session. A browser session starts when a user opens the browser window, visits our sites and finishes when they leave our sites and close their browser window. Our Session Management cookies are created temporarily. Once you close your browser, our Session Management cookies are deleted.

 Functionality cookies

 These cookies allow a site to  remember choices you make  (such  as your user name, language or the  region you are  in) and provide more  enhanced, personal features.

 These cookies cannot track your  browsing activity on other  websites.  They don’t gather any information  about you  that could be used for  advertising or remembering where  you’ve been on the Internet outside  our site.

  We categorize the following  as Functionality      cookies:

  • Registered Visitor cookie – A unique identifier given to each registered user to our site, used to serve them content and offers based on their profiles. Also used for analysis and marketing purposes. (See also Strictly Necessary cookies above.)

  Targeting cookies - These cookies   are used to (1) deliver advertisements  more relevant to you  and your interests;  (2) limit the  number of times you see an  advertisement; (3)  help measure the  effectiveness of the  advertising  campaign; and (4) understand  people’s  behaviour after  they view  an advertisement. They are  usually  placed on  behalf of advertising  networks with the  site operator’s  permission. They remember that you  have  visited a site  and quite often  they will be linked to site  functionality  provided by the other  organization.

  Vertebrand does not use  third-party      advertising  on our  site, so we do not use        these  Targeting  cookies for  advertising but    we  use  them  for  gathering analytics and    intelligence  about the  site.

  We categorize the following  as Targeting  Cookies:

  • Gathering analytics and intelligence cookies

  • Third Party cookies. The Targeting cookies may also be used on third party websites and third parties may use them on our websites as follows:

  -Social media sites – Third-  party social  media  sites may  log information about you.  This may  include activities  such as when you  click an   "Add This" or "Like" button  for a social  media  site while  on our site. We do not  control such  sites or their  activities. You may  be able  to find  information about  social  media  sites on the  sites themselves. We  recommend  you read the  terms of use and  privacy  policy of  such sites  before  using  them.
  -Vertebrand advertisements  on non-Vertebrand  sites –  Cookies may be placed on      non-Vertebrand sites so that  when you click  on an  Vertebrand advertisement  located on  these  sites,  Vertebrand is provided with  this  information to enable us to measure the effectiveness  of our advertising


If you have any questions now or during your visit, please submit your request through our Contact Us form.