There are only two sources of competitive advantage: the ability to learn more about our customers faster than the competition and the ability to turn that learning into action faster than the competition.
- Jack Welch, General Electric
Marketers today need solutions that allow them to put their energies to work - investigating and solving business challenges, rather than sorting through reports. Vertebrand understands this need best, given that its primary role, over the last 17 years, has been as an 'outsourced marketing team' to businesses on a high-growth curve. This experience has helped us create an 'Expert Marketing and Sales Toolkit' that provides support at every step of the planning and execution of your go-to-market plans.
Using our proprietary methodologies, the Vertebrand suite of expert-system based products provide an efficient and effective way to understand, tackle and track health and performance of the business from your desktop, in a uniquely adaptable way. The benefit of technology-enablement is that each customer is able to tailor the product to meet the individual needs of his/her business. At the next step, our products emulate the decision-support ability of a human expert. And our tools allow you to understand and track the strength of your brands and business both numerically and visually, over time.
A tool that allows you to conduct an audit and track brand health across all measures; this product is currently available for 10 industry sectors and we are adding more soon
A product that combines the science and art of strategic brand identity and positioning development for new and existing brands