VNova Turnkey Brand Management Solutions Private Limited is a unique business and brand advisory SBU under the Vertebrand umbrella. When it comes to strategy, business and organization VNova Turnkey Brand Management Solutions is there to uphold top-management in making the big decisions and consistently provide high-quality support. We provide specialised services to define brand identity, improve brand recognition, and strengthen brand equity in challenging environments. We focus on a clear analysis of brand assets, a precise definition of brand objectives (e.g. brand empowerment, brand extension, brand positioning) and a coherent communication strategy, which respects the actual resources and capabilities of the company. Our goal is to turn every client’s brand into an asset for all stakeholder communities. Our dedication to each client and the careful management of the brand’s intangible assets provides lasting results driving the company toward its objectives.
Anustup is the guiding force behind brand strategy development and implementation for our clients. His expertise lies in the areas of Brand Valuation, Strategic Planning and Market Research. He is Vertebrand's longest serving employee, having joined Raghu in Vertebrand's infancy. Having handled quantitative research and Corporate Planning functions across Titan and GlaxoSmithKline Pharma, Anustup then moved to an entrepreneurial innings at Vertebrand.
He is an Electronics Engineer from IIT, Madras and has followed this up with a Management diploma from IIM, Calcutta. A quizzer par excellence, Anustup has won several prestigious awards in national and international quiz competitions. His other interests include theatre, music and solving complex maths puzzles.
Rajesh is responsible for Market Strategy, Business Planning and Execution for a host of clients across various sectors, including Retail, Consumer Goods, Hospitality, Real Estate and Life Sciences. He has overall work experience of 23 years across organisations across start-ups as well as large matrix organizations. His most recent assignment was with Technopak Advisors Ltd, a Management Consulting Firm, as Head of their Education Consulting Division. Rajesh was a key member of the team that turned around Tanishq and made it a preferred jewellery brand in India. He has had stints in Sales, Marketing and Operations at Titan and Reliance Infocomm. Rajesh is an Alumnus of INSEAD; he also has a MBA from NMIMS, Mumbai and a Bachelor’s Degree in Chemical Engineering from NIT, Surathkal.